Korea’s most widely known shopping town, the streets are lined with department stores and shops that sell famous brand name make-up, clothes, and shoes.
- Myeong-dong Theater – The theater, made by remodeling a baroque-style building constructed in 1934, is a theater dedicated to plays. With its archaic appearance and auditorium design that closes the distance between the stage and the audience, it is considered the mecca of Korean live theater.
directions: Line2 Euljiro 1(il)ga. Exit 6, Line 4 Myeongdong station. Exit 6. 7 minute walk.
- UNESCO House – This is UNESCO’s Korean office building, NANTA Theater Myeong-dong and restaurants are also located in this building.
- Guanqian Street – A street where you can encounter Chinese culture through Chinese dishes and household items.
Myeong-dong Tourist Information Center
Get free access to the internet, make online reservations for lodging , performances and experience chroma key technology in this center where you can also have a choice of over 400 tourist information leaflets. The center also operates a tourist complaints center along with the tourist police.directions: line 2 Euljiro 1(il)ga Station. Exit 5. 3 minute walk.
- Seoul Global Culture & Tourism Center – This is the place where you can get information about tourist attractions in Seoul, use the internet for free and experience korean culture.
directions: Line 4 Myeongdong Station. Exit 6. 3 minute walk
The most iconic cathedral in Korea, it has been symbolizing the Catholics in Korea for 110 years. It is also the first Gothic style cathedral in Korea, a majestic wonder.directions: Line 4 Myeongdong Station. Exit 8. 8 minute walk.
Department Stores and Shopping Malls
The Myeong-dong and Euljiro area is home to many flagship department stores and shopping malls where you will have access to hundreds of stores specializing in fashion, accessories, and more.
- Lotte Town – It is a large scale shopping district that houses Young Plaza, duty free shops, luxury brand shop Avenuel, and the main Lotte Department store, one of the five largest department stores in the world.
- Shinsegae Department Store
- M Plaza
- NOON Square
Myeong-dong is full of beauty outlets. TODACOSA is a cosmetics chain stocking a wide range of brands and is Korea’s first large specialized cosmetics store. Since opening in 2000, TODACOSA has prided itself on unprecedented levels of service, allowing customers to sample any product before purchasing and offering a special make-up corner to test foundations, eyeliners, lipsticks, et cetera.
Olive Young, which opened in 1999, is a health and beauty concept store stocking product lines ranging from cosmetics to health foods and has proved popular with women of all ages.
Myeong-dong is also home to several Korean big-brand shops including The Face Shop, Etude and Missha which draw in many overseas visitors.
For people who love mall shopping and following the latest trends, Myeong-dong has it all. The eye-catching glass exterior of M Plaza draws in passers-by to its big-name stores including Spanish fashion chain, ZARA and Forever 21. On the 5th floor is Haechi Hall, a performance space where you can catch a concert or a musical and M Plaza is also home to the Seoul Culture and Tourism Center.
Global brands like Forever 21, ZARA and GAP cluster together in Myeong-dong.
Myeong-dong’s street stalls are a real tourist attraction selling all kinds of items including belts, watches, ties and T-shirts. There are also street food stalls serving traditional Korea delicacies such as fish cakes, tteokbokki (a stir-fried dish made of rice cakes with vegetables in hot sauce) and soondae (steamed pig’s intestines stuffed with bean curd, soy bean sprouts, green onions, starch noodles and mushrooms).
Namsangol Hanok Village
This is a village that showcase an ancient village from the Joseon Period with well-preserved hanoks (traditional Korean houses), pavilions and even a pond. After viewing the residential culture experience programs that are available everyday, one example of which is the traditional style wedding ceremony.
- Korea House – After enjoying various performances, you have an opportunity to make Kimchi, or savor the traditional royal cuisine.